If AI handles 90% of what we do — what's left for humans? Rob Enderle's answer involves a mouse colony that went extinct, communes that collapsed, and social media influencers who might be accelerating the same pattern. Rob references a research experiment from decades ago: scientists gave mice everything they needed. No competition for food. No need to fight for survival. No purpose. The colony didn't thrive — it died out over a few generations. They stopped reproducing. Lost interest in eating. A group the researchers called the "pretty mice" just sat around and groomed themselves, accomplishing nothing. Rob's parallel to the present was direct: that pattern looks an awful lot like where social media influencers are already headed. People with large audiences but little substance underneath. The performance of a life, rather than a life. The communes experiment reinforces it. When a community was structured so everyone could do whatever they wanted with no required contribution, three or four people did all the actual work. Everyone else did nothing. Eventually the people doing the work left. The communes collapsed. The structure that worked required shared contribution — everyone doing something meaningful toward a collective goal. That's the thing AI threatens to make optional. And optional contribution, historically, doesn't scale. Rob isn't saying collapse is inevitable. He's noting that there will always be people who strive. The question is whether the proportion stays large enough to hold the rest together. The warning isn't that AI will destroy us. It's that we might voluntarily hollow ourselves out by letting it. 🎙️ Brobots is a weekly tech podcast hosted by Jeremy Grater and Jason — covering AI, health, and what it means to be a better human in a world that's changing faster than the ethics can keep up. 📍 New episode every Monday → https://brobots.me 🎧 Listen on Spotify, Apple Podcasts, and everywhere else #FutureofWork #AIEthics #ArtificialIntelligence






