Who Owns Your AI Digital Twin? The Legal Answer | Brobots

Tech analyst Rob Enderle joins Brobots to unpack who legally owns your AI digital twin — and the answer gets uncomfortable fast, especially once you're dead. South Korea has had AI newscasters on network television for years — avatars trained on actual reporters, reading scripts those reporters wrote, appearing on air so the reporters don't have to make the late-night drive into the studio. Audiences can't reliably tell the difference. That's impressive and the beginning of the problem at the same time. For actors, it's already a legal fight. AI avatars can be trained on a performer's likeness, replicate their mannerisms, read scripts, and appear in productions without the contract disputes, scheduling conflicts, or onset drama that comes with a human cast. Morgan Freeman recognized this early enough to build an entire company around licensing his own likeness. Rob's projection: by 2030 to 2035, most people will have a digital twin handling 90% of their online activity. Signing documents. Booking travel. Managing communications. If your AI twin signs a contract you weren't aware of, or does something harmful in your name, the liability question becomes urgent. Rob's answer: you could be ultimately responsible. Then there's what happens after you die. Your avatar, trained on everything you ever made, recorded, and published, doesn't die with you. Rob draws the parallel to copyright and the patent system — both created so people could build things without fear that large companies would simply take them. Your heirs should receive something when your avatar works commercially. We just don't have the legal infrastructure to enforce it yet. 🎙️ Brobots is a weekly tech podcast hosted by Jeremy Grater and Jason — covering AI, health, and what it means to be a better human in a world that's changing faster than the ethics can keep up. 📍 New episode every Monday → https://brobots.me 🎧 Listen on Spotify, Apple Podcasts, and everywhere else #DigitalTwins #AIEthics #ArtificialIntelligence